Independent advice for food companies
I am Frans van der Sman, owner of Food Law Solutions. As a consultant I give advice on topics in regulatory affairs and nutrition. My goal is to deliver solutions that add real value for my clients in food/beverage and supplements.
I love simplicity. Practical solutions, depending on your requirements:
As a person I am calm and reliable and like to work with professionals to make strong brands even stronger. My energy comes from working closely together, for example with marketing departments to fully understand the boundaries of food law.
Companies typically apply my expertise for a few hours, but also for interim projects like 6 months full time. Check out ‘Way of working’ in the menu, you will find a solution that will also help you.
I have a wide range experience in Regulatory Affairs tasks covering compliance, advocacy and innovation. Most of my energy comes from working on Nutrition and Health claims and food choice logo’s.
Do you recognize this?
Your product has unique advantages, and you want to effectively convey that to your consumers. You want claims that entice, even though that is quite challenging due to the complex regulations. Not to mention the different ways in which different people may interpret claims.
What you don’t want, is that your consumer, a consumer organization or perhaps even an enforcing authority accuses you of making misleading claims, because you have apparently crossed a line somewhere – without realizing it.
When does your marketing cross the line from responsible seduction to misleading? Where is that line, and how do you find it? In my profession, I recognise the importance of consciously seeking the boundary; otherwise, how can a product stand out on the shelf?
Claims regulation is indeed tricky, but certainly not impossible. I can even show you that regulations can help you because it creates a fair and level playing field for every company in food and beverages. If you know the way, regulation is a good thing.
Do you have any questions or concerns about your claim? I’m here to help and can quickly assess any potential risks. A quick review is free of charge. If I can be of assistance, I’d be more than happy to!
Let’s promote the importance of nutrition to consumers in a responsible manner.